Zero
Waste Invitation
[Zero Waste Invitation. 81/2" x 11" paper, two sided, folded in half. One color (PMS #513) plus black, printed on "Zero Waste" paper: 15% hemp, 85% sugar cane pulp recyclable paper made from renewable resources.] WHAT YOU'LL NEED
NOTE: This mailing could also be modified to create a flyer or a poster. The newspaper ads could also be modified for this purpose. In your invitation, keep the details of your event to the essentials, but make sure you mention that food and drink will be served! Objective To get folks to come to your event by mailing directly to supporters/interested parties. The mailer may also serve a dual purpose of letting your supporters know that you are working on this new and progressive concept, even if they do not come to the event. How To Do It Step 1 (5 weeks before event): Contact EcoCycle to negotiate a use agreement for their artwork. Please note that EcoCycle artwork is copyrighted. Call Marti Matsch at 303-444-6634 or email her at marti@ecocycle.org. She will ask you for:
Step 2 (5 Weeks in Advance) Contact a layout artist who can take the EcoCycle invitation layout and modify it by putting in your organization's event information. Let the artist know this is a two-sided job that is two color -- black plus "PMS #513." (PMS is lingo for "color" in the printing/layout world, this is a burgundy color). We will be sending the graphic to you on a CD. Please be sure that your artist can work with a Quark file developed on a Mac. Step 3 (5 weeks before
event): Call the printer to get a price estimate and to get on their schedule.
(You may want to get bids from two or three printers.) Be sure to have
figured out in advance how many invitations you want to send out. You'll
want to discuss the following with the printer: Step 4 (4-5 Weeks in Advance) Write the copy appropriate for your invitation. (You may want to use wording similar to EcoCycle's). Step 5 (4-5 weeks before event): Work with your layout artist to modify the ad with your information. Step 6 (3-4 weeks before
event -- approximately 7-10 days prior to your MAILING date, depending
on what your printer told you): Deliver print job in whatever format the
printer requested. If your artist is emailing the piece, call to confirm
its arrival at the printer's. Double check that the appropriate paper
arrived and that they have you scheduled to receive the final copies by
your deadline. Ask them about checking a proof before it goes to print
to verify that the final product looks like it should. (Sometimes fonts
get messed up in transfer, so this is important.) When a printer calls
for a proof, it's important to get there right away to see it. Holding
up a proof check holds up your whole job. Tips (on choosing papers) · EcoCycle used a tree-free
paper, to serve as an example of Zero Waste in practice. The invitations
were printed on "Domtar weeds," a paper available through Nationwide
Papers. The color chosen was "Moss."
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