WHEREAS, the commitment of the City of West Hollywood to the recovery of plastics through its recycling program has extended over five years; and
WHEREAS, the City of West Hollywood recently began collecting plastic beverage containers at its special events; and
WHEREAS, while the market value of recycled PET (polyethylene terephthalate - the soda bottle) has varied widely over these years, never before has it been so difficult to market PET plastics; and
WHEREAS, this marketing crisis could potentially result in the decision to stop the recycling of PET plastics altogether in the City of West Hollywood, which would adversely affect its diversion rate as mandated by AB939, and
WHEREAS, the City of West Hollywood has long promoted the use of recycled products through its purchasing practices and educational efforts; and
WHEREAS, FDA-approved technology exists today to incorporate recycled PET into new beverage containers, and in fact is being done by Coca-Cola itself in many nations throughout the world; and
WHEREAS, it is widely acknowledged that the use of recycled PET in the production of beverage containers would have an enormous positive impact on the value of recycled PET; and
WHEREAS, the Coca-Cola Company has made the marketing decision to increase its use of PET plastic, and move away from the use of easily recyclable glass and aluminum, for their containers; and
WHEREAS, we were thankful when the Coca-Cola Company voluntarily committed to using recycled PET in their containers in 1990, at a time when many states were considering bottle bill initiatives to bring about increased recycling;
THEREFORE, BE IT RESOLVED, that the City Council of the City of West Hollywood goes on record in support of the consumer action calling on the Coca-Cola Company to use recycled PET in their bottles, thereby closing the recycling loop, and returning a measure of rationality and profitability to the operations of our nation's public and private recycling programs.
PASSED, APPROVED AND ADOPTED THIS 15 day of MARCH, 1999.