Pepsi to boost recycled
PET content by 2005
Steve Toloken, February 22, 2001
Displayed with Permission of Plastics
News, © Crain Communications, Inc.
Originally published in Plastics News February 22, 2001
PURCHASE, N.Y. (Feb. 22, 1:45 p.m. EST) --
Pepsi-Cola Co. now plans to use 10 percent recycled content
in its PET bottles by 2005, a significant step that comes
after archrival Coca-Cola Co. announced similar plans last
plan, announced quietly to bottlers and a few shareholders
in letters dated Feb. 19 and Feb. 20, says that the company
"will be working towards a new goal of 10 percent recycled
content" in PET containers in Pepsi´s system in
the United States by 2005.
A Pepsi spokesman said he was not sure what technologies the
company will use, and he declined to say how the company would
get to 10 percent.
groups and shareholders that have been pressuring the company
to use 25 percent recycled content welcomed the move, but
said they wanted more details. The GrassRoots Recycling Network
said that Pepsi committed to 25 percent recycled content in
1990 and then "proceeded to blow that off."
Pepsi letter to a group of investment firms that tout themselves
as being socially responsible said the company would begin
using recycled plastic in its bottles this year.
know that it is technically and economically feasible to produce
a food-grade container made with 10 percent recycled content,
so we believe achieving that rate is a reasonable action,"
according to a Feb. 19 letter Pepsi sent to Ken Scott, portfolio
manager and social research analyst for Walden Asset Management
A Feb. 20 letter from Gary Rodkin, Pepsi-Cola North America
president and chief executive officer, to its bottlers said
that the company has a goal of 10 percent recycled PET in
currently use recycled content in both aluminum and glass
containers, so it makes sense that we explore the potential
of using recycled content in our growing line of plastic bottles,"
said recently that it is now using 10 percent recycled content
in three of every four bottles in North America.
spokesman Larry Jabbonsky said the company´s "commitment
has been there all along" to use recycled PET and that
technological developments on several fronts, including collection
and manufacturing, now make it possible.
new plan will not apply to containers for products outside
the Pepsi bottling system, like Tropicana, Jabbonsky said.
Gatorade brand has been using recycled content for several
years. A Jan. 29 GRRN letter to Pepsi noted that "rumors
are swirling in the recycling industry" that Pepsi is
no longer specifying recycled content in Gatorade bottles.
a spokesman for Pepsi subsidiary Quaker Oats said that the
company has not changed the level of recycled content in Gatorade
bottles and has "no plans at this time to change."