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On Feb 17,
2000, Douglas Daft was installed as new Chairman and C.E.O.
(chief executive officer) of the Coca-Cola Company. Daft
replaces M. Douglas Ivester, who, as vice president in
1990, made the promise to use 25 percent recycled plastic.
GRRN launched the campaign in March 1997, when we sent
a letter to Ivester's predecessor
Roberto Goizuetta.
Mr. Daft is from Austraila, where Coca-Cola uses at least
25% recycled plastic in all soda bottles.
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