A new kind of bottle bill

• national in scope
• puts the beverage industry in the driver's seat
• avoids government bureaucracy
• proven effective approach

National in scope

• provides same high level of service to consumers across America
• eliminates current problem of 'fraudulent' cross-border redemptions, which cost both bottlers and the public millions of dollars each year
• economies of scale
• recognizes that beverages are traded in a national marketplace

Puts the industry in the driver's seat

• system will be designed by beverage producers, not imposed on them
• lets industry do what industry does best: design a cost-effective system that gets the job done
• will be an extension of their marketing plan
• will create new private-sector jobs and economic opportunities providing collection, processing, recycling, advertising, management and administration
• will make American beverage industry more competitive in a global market where 'extended producer responsibility' is the catchword

Avoids government bureaucracy

• simple system, simple to administer
• government does what government does best: set standards in public interest, monitor progress, ensure compliance

Proven effective approach

• similar programs operate at much lower cost than traditional bottle bills
• similar programs achieve high recycling rates within a short time
  

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