Animated

An animated artistic rendition of a serpent transforming into the Zero Waste symbol.

From its beginnings as Ouroboros, the world serpent, its not a far stretch to think of Zero Waste instead as a puzzle piece that fits perfectly into itself, giving sense not only of continuing cycles, but of completion.

It represents a world where businesses realize the potential of product designs that actually use reuseable resources... Where governments ally individuals with businesses in a way that makes it easy for resources to be reclaimed and reused on all levels. Zero Waste is closer than you think!

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