March 22, 2019
As a result of GRRN’s success in getting Coca-Cola to start using recycled
plastic in soda bottles, several recycling corporations approached GRRN
about addressing the incredible wastage of plastic soda bottles. For while
the ten states with ‘bottle bills’ and deposits on beverage containers recycle
80 percent of their plastic soda bottles, the 40 states without deposits
recycle only 10 to 20 percent of their bottles. Coca-Cola and Pepsi has
been leading corporate opponents of bottle bills for 30 years. GRRN has
maintained from the start of our campaign that solving the beverage container
waste problem requires increasing both supply and demand -- that is, both
collection of used containers to increase supply and use of recycled content
in soda bottles to increase demand.
After a year of talks and activities, an alliance of major businesses and
key environmental groups has formed.
GRRN is taking the lead in bringing environmental non-profits to the Alliance.