- Every year an estimated
10 billion plastic Coke bottles in the U.S. that could be recycled,
are not recycled.
- Two-thirds of these
bottles-about 500 million pounds of plastic-end up being littered
- The public pays for
this vast waste of resources by subsidizing the cost of landfilling,
incineration, litter cleanup and recycling.
- The volume of beverage
container waste grew by nearly 50% between 1992 and 1998, However,
U.S. recycling rates declined nearly 15%.
Coke and Recycled Content
In 1990, The Coca-Cola Company announced it would use 25% recycled
content in its plastic bottles. However, Coke quietly withdrew this
policy several years later. Last year, after pressure from activist
groups, the company took a step in the right direction by using
10% recycled content in 25% of its plastic bottles. This amounts
to just 2.5% recycled content overall.
Coke has the technological
ability to go to 25% recycled content by 2005. In fact, it is already
using 25% in bottles in four other countries.
including Gatorade and Veryfine, use 25% recycled content in their
- Management says it
is committed to environmentally sustainable solutions. But capturing
only one-third of their post-consumer plastic bottles and half
aluminum cans is not a formula for sustainability.
- While Coke talks about
"shared responsibility" for recycling, it fights bottle
bills [container deposits], the best tool available for capturing
large amounts of post-consumer bottles and cans. Yet it has not
set recycling rate goals equivalent to those possible through
Unless the Coca-Cola
Company steps up to take responsibility for its contribution to
the national solid waste problem, its reputation will be at risk.
have run advertisements in major national newspapers that question
the company's environmental commitment, resulting in continuing
controversy and harm to the value of the Coca-Cola brand name.
The Coca-Cola Company
needs to take responsibility for the proper disposal of its products.
It must either stop opposing bottle bills or propose its own alternative
that achieves the 80% recycling rate attained by bottle bills.
Your YES Vote
on Item #5 will
send a message to management to utilize its considerable innovation,
resources and creativity to resolve this urgent problem.
Educational Foundation of America, Walden Asset Management and other
shareholders filed this resolution. For more information contact:
Conrad MacKerron at As You Sow at (415) 291-9867, firstname.lastname@example.org,
or Ken Scott at Walden Asset Management at (617) 726-7003, email@example.com.